I've waited long enough for Google to make Blogger good. They haven't done it, so i'm moving to a new Typepad blog.
Please join me at www.feverbee.com.
It's not a great design yet, but it's something fresh that I can build on. I hope to see you all there.
www.feverbee.com
23 January 2008
12 January 2008
2 new clients
Good news! Despite my youthful looks, I have two new clients!
The first is HLTV.org - a company which has developed a unique software allowing thousands of people every week to watch competitive gaming matches online. This one could be huge.
The second is Hazina. Hazina is a charity aiming to improve the life of villagers in Tanzania.
Things are going to get busy. I'm also soon to be moving to a new Typepad blog, stay tuned.
The first is HLTV.org - a company which has developed a unique software allowing thousands of people every week to watch competitive gaming matches online. This one could be huge.
The second is Hazina. Hazina is a charity aiming to improve the life of villagers in Tanzania.
Things are going to get busy. I'm also soon to be moving to a new Typepad blog, stay tuned.
11 January 2008
The curse of age
I was in a pub-meeting with a client today, and I got ID'ed.
There is something mighty annoying about that.
There is something mighty annoying about that.
06 January 2008
Finding influential Facebook groups
There's a Facebook group called Cheltenham Nightclub/bar news. It's simply a group where Cheltenham residents share the latest news/rumours and gossip about the nightlife here in Cheltenham. Recently the group celebrated it's 1000th member.
This is a really influential group, it's played a major role in the the success of many new bars and clubs in this town. For anybody interested in opening a pub/club here in Cheltenham, they need to get themselves mentioned on this group (even local newspaper journalists take news from it. This presents a few problems then.
1) How can we find these Facebook groups? There isn't any uniformity in the way amateur enthusiasts name these groups. A variety of searches on Facebook might fail to dig them up, and they certainly wont show up in PR Planner.
2) Which industries are likely to have them? Nightclubs do, hotels don't. Gardeners do, teachers don't. The construction industry has facebook groups, the manufacturing industry doesn't.
3) What's the ethics about launching a generic group with a single view to enhancing your client?
4) How can you get your news on this group? There's plenty of blogosphere info on pitching bloggers and journalists but little about pitching influential members and groups of online social networks.
This is a really influential group, it's played a major role in the the success of many new bars and clubs in this town. For anybody interested in opening a pub/club here in Cheltenham, they need to get themselves mentioned on this group (even local newspaper journalists take news from it. This presents a few problems then.
1) How can we find these Facebook groups? There isn't any uniformity in the way amateur enthusiasts name these groups. A variety of searches on Facebook might fail to dig them up, and they certainly wont show up in PR Planner.
2) Which industries are likely to have them? Nightclubs do, hotels don't. Gardeners do, teachers don't. The construction industry has facebook groups, the manufacturing industry doesn't.
3) What's the ethics about launching a generic group with a single view to enhancing your client?
4) How can you get your news on this group? There's plenty of blogosphere info on pitching bloggers and journalists but little about pitching influential members and groups of online social networks.
03 January 2008
Late notice on a decent placement job opportunity
This is really late notice, but Make Your Mark are looking for a social media intern. It's based in London, and based upon the job description, the intern will report to the Digital Guru.
Make Your Mark is an organisation helping young entrepreneurs make their ideas happen. For anyone looking to gain some experience in the application of social media (to make money), this is a decent opportunity. I can testify that a speciality in this field is useful in the future.
The only catch is the deadline is 10am tomorrow.
Incidentally they are also hunting for a head of campaign for their Coventry office. Deadline 14th January.
Make Your Mark is an organisation helping young entrepreneurs make their ideas happen. For anyone looking to gain some experience in the application of social media (to make money), this is a decent opportunity. I can testify that a speciality in this field is useful in the future.
The only catch is the deadline is 10am tomorrow.
Incidentally they are also hunting for a head of campaign for their Coventry office. Deadline 14th January.
15 December 2007
Who reads PR and Corporate comms journals?
I'm slaving away on my final assignment of the year, a review of the corporate communications surrounding this summer's Foot and Mouth crisis (related thought, is there too much focus upon Crisis PR in education?). Naturally the academic nature of this assignment means I can only use academic journals and broadsheet newspapers. I'm not entirely against this. My simple question is:
How many of you practicing PR professionals read these journals?
Who reads Corporate Communications: An International Journal?
Or Journal of Communications Management? How about Public Relations Review? Possibly International Public Relations Review?
If there are any avid journal readers out there (Richard and Philip perhaps?), what do you make of them? Should more PR types be reading? Or is the information lacking in practical value?
How many of you practicing PR professionals read these journals?
Who reads Corporate Communications: An International Journal?
Or Journal of Communications Management? How about Public Relations Review? Possibly International Public Relations Review?
If there are any avid journal readers out there (Richard and Philip perhaps?), what do you make of them? Should more PR types be reading? Or is the information lacking in practical value?
08 December 2007
Is this hit too opportunistic?
Does this PR hit strike anybody else as an impressive piece of opportunism?"The mystery disappearance - and shock reappearance - of canoeist John Darwin has people wondering about his apparent choice of hideaway haven - Panama.
The story has put the Central American nation in the spotlight.
For Britons looking to start a new life, the lure of Panama extends beyond the 300-plus sunny days a year in the wisp of a country that lies at the crossroads of north and south America.
Once considered the world's premier tax haven, Panama still has much to offer those looking for a retirement below the radar."
21 November 2007
A big problem on the graduate job trail
Right now most of the popular graduate employers are accepting applications from students - but only those with outstanding A-levels. Several of the top employers demand UCAS scores of 360 (3 straight As) to even read your application. Which, for academic underachievers and vocational overachievers like me, proves a little problematic.
Rather than studying for my A-levels, I was busy running large-scale gaming events at Earl's Court, ExCeL and Sheperd's Bush, and travelling around the world writing for gaming magazines, or managing a £100k AMD marketing initiative to crack the early adopter market. And, at the expense of coursework, growing huge online communities and social hubs for various companies.
In short, my teachers weren't too keen with either the quality or promptness of my work. I always assumed that this was a worthwhile sacrifice as it would give me a huge advantage when trying to get a job.
Only it doesn't.
After a frustrating browse through many of the top business/marketing student employers in the top 100 graduate employers, i've found UCAS scores are used for the purposes of applicant-screening. And by this I mean several companies even have signs specifically to draw attention to the required UCAS score needed to apply.
Are the links between A-Level achievement and corporate talent really so clear? I've read several studies which beg to differ. So, what is the solution? Is there one?
Help appreciated.
Rather than studying for my A-levels, I was busy running large-scale gaming events at Earl's Court, ExCeL and Sheperd's Bush, and travelling around the world writing for gaming magazines, or managing a £100k AMD marketing initiative to crack the early adopter market. And, at the expense of coursework, growing huge online communities and social hubs for various companies.
In short, my teachers weren't too keen with either the quality or promptness of my work. I always assumed that this was a worthwhile sacrifice as it would give me a huge advantage when trying to get a job.
Only it doesn't.
After a frustrating browse through many of the top business/marketing student employers in the top 100 graduate employers, i've found UCAS scores are used for the purposes of applicant-screening. And by this I mean several companies even have signs specifically to draw attention to the required UCAS score needed to apply.
Are the links between A-Level achievement and corporate talent really so clear? I've read several studies which beg to differ. So, what is the solution? Is there one?
Help appreciated.
20 November 2007
Billboard advertising in games
Even more annoying than in real life. There has to be a better, more integrated, way forward than this. Why is there no reward for the top players of each game? Discounts on Intel products perhaps, or invitations to test/review/comment on new Intel products? If this is the best that a top company can manage, then it's a huge disappointment.
In the "heat of the battle" I'm going to be busy shooting people - not reading Intel slogans.
19 November 2007
Apple PR takes a hit over damaging C4 video clip
Gizmodo posts about Apple's PR force field.
Essentially Channel 4 were interviewing Apple Senior Vice President of Worldwide Product Marketing (what a long title) Phil Schiller. The interviewer touches upon the subject of Apple's iTunes monopoly and at a nod of the head, Apple's PR team literally stand between the interviewer and the interviewed.
As Gizmodo notes, this clip does seem out of context, but that's not the point. The point is Apple's PR team is supposed to be one of the best. The media hangs on its every word. They should know that everything is being filmed, they should know that these type of clips can be released into the public without any context whatsoever.
Perhaps the solution is they need to be filming their own version of these interviews. They need to ensure they are able to launch an instant video response if out of context clips are leaked onto the internet.
Via Peter Himler.
Essentially Channel 4 were interviewing Apple Senior Vice President of Worldwide Product Marketing (what a long title) Phil Schiller. The interviewer touches upon the subject of Apple's iTunes monopoly and at a nod of the head, Apple's PR team literally stand between the interviewer and the interviewed.
As Gizmodo notes, this clip does seem out of context, but that's not the point. The point is Apple's PR team is supposed to be one of the best. The media hangs on its every word. They should know that everything is being filmed, they should know that these type of clips can be released into the public without any context whatsoever.
Perhaps the solution is they need to be filming their own version of these interviews. They need to ensure they are able to launch an instant video response if out of context clips are leaked onto the internet.
Via Peter Himler.
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