My University results came out today:
A - Press and Publicity
A - International Marketing
A - Research Methods
B - Marketing Communications
..and i'm disappointed.
But only because my Marketing Comms was a hideous 1% from being an A. I scored 80% on the coursework and foundered upon the exams. It's always the revision that gets me, I just can't face the prospect of re-reading the same units of text until they're engraved to memory. The problem is that memorising Kanter's six corporate PR principles isn't about to make me any better at PR. But then the PR degree debate belongs elsewhere.
Anyhow, it's a good semester and puts me on course for a First degree.
Time to think about the dissertation
Now I'm searching for a dissertation topic. It can be almost anything within the field of Marketing. Social media would be an obvious choice, or at least a niche within social media. But i'm open to any suggestions.
So, dearest readers, is there anything in social media that needs exploring over the next 8 months?
09 July 2007
Subscribe to:
Post Comments (Atom)
3 comments:
Well done Rich,
That looks like a good set of results to me. What did you score overall for the year?
On the dissertation front...obvious advice is pick a topic you will enjoy - wading through hours of information is hard enough, but on a dull subject will be impossible. Choosing social media as a topic is interesting, as there may be little literature available on it. Perhaps you could get sponsored by a big company to do some pioneering research? perhaps investigate the relationship between social media spend and 'bottom-line' performance?
P.S. I just about beat you on MarComs, which I'm sure will please you even more.
I suspected when you were illustrating your answers with graphical representations of marketing frameworks that you might've pipped me a little in that exam.
How did you do in your others modules?
Any thoughts on what you're doing for your diss yet?
7 A's and 1 B. Much like yourself I was gutted by the B - without that I would have had a good spring-board into third year.
I have, hopefully, got another twelve months to decide what I want to do for a dissertation, provided I find a placement for this year....... It'll almost certainly be marketing and sport related though.
Post a Comment