Your dream PR agency

I've recently finished reading Seth Godin's Purple Cow. By no means a new book, but one that's been sitting on my shelf now for a good six months. I'd recommend anyone on a marketing-related degree to read.

It's got me thinking, how could you create a Purple Cow PR agency? Here in Cheltenham for example, there are plenty of PR agencies that try to stand out by being regional, and in doing so they blend perfectly with every other agency.

So think, if you owned your own company and had to design your dream PR agency for your business, what would it be like? Here are a few ideas:

• Charged by hits achieved, not by the hours spent "developing relationships with journalists".
  
• Your work was only handled by senior staff members
  
• Offered plenty of free advice and ideas to improve the public image of your business
  
• Could easily introduce you to key contacts (both journalists and WOM advocates) within your specific industry
  
• Agency members were respected figures within your industry

Any other ideas?