Predictably dull PR

Last week The Worlds Leading wrote this. Today this appeared on BBC News.

For those that can't be bothered to click the links, a week ago The Worlds Leading slated PR agencies that would use a predictable survey tactic regarding how some new technology or upcoming event would cost UK businesses. TWL even used Facebook as an example.

Today BBC News ran a story about the cost of employees using Facebook.

The PR industry and the media are supposed to keep eachother on toes, make sure both are sharp and dynamic. Today they both failed.

- Just noticed i'm not the only person to pick up on this.