Does
this PR hit strike anybody else as an impressive piece of opportunism?
"The mystery disappearance - and shock reappearance - of canoeist John Darwin has people wondering about his apparent choice of hideaway haven - Panama.
The story has put the Central American nation in the spotlight.
For Britons looking to start a new life, the lure of Panama extends beyond the 300-plus sunny days a year in the wisp of a country that lies at the crossroads of north and south America.
Once considered the world's premier tax haven, Panama still has much to offer those looking for a retirement below the radar."
2 comments:
Richard
I put that release on Getting Ink on Friday - must admit I thought it was genius, and they got in there nice and early, too.
Given the Daily Mail reckons it's all a bit of slum/crime ghetto, it's great PR, too.
missed your post Sally, my apologies, i think this might be from a different press release though. Still, it's a rather tenacious piece of PR opportunism. I'm surprised we haven't had any extra canoe-related stories doing the rounds.
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